LRT-1 private operator Light Rail Manila Corporation (LRMC) officially sealed a partnership with the United Neon Media Group (United Neon) as its exclusive ancillary revenue partner for the advertising platforms of LRT-1 Cavite Extension (Phase 1) stations and its brand-new Generation-4 (Gen-4) trains from 2022 until 2027.
Under the partnership, United Neon will be in charge of commercializing all non-fare box revenues that include station-based advertising, digital advertising, and marketing activities, such as but not limited to selling and non-selling activations, street level pillars, railway viaducts and bridges, and Gen-4 train sets.
“Both LRMC and United Neon value innovation by promoting a culture of encouraging new ideas and technologies. We see an exciting time ahead of us, and we have full confidence in bringing innovative advertising solutions for LRT-1 Cavite Extension assets with them being the leader in the field of advertising and having expertise in maximizing the business potential of various advertising media,” LRMC President and CEO Juan F. Alfonso said.
“We thank LRMC for the trust they have placed in United Neon. This partnership unlocks a powerful avenue through which we can continue to connect our clients with their customers especially by implementing spectacular executions and by using data to show the impact of advertising campaigns. As mobility restrictions ease, we anticipate a lot of growth in the out-of-home advertising sector and the economy as a whole,” United Neon CEO Daniel C. Lim said.
The United Neon Media Group is the largest out-of-home advertising company with diversified interests in digital marketing, media, and technology development. Since 1937, the company has enabled both local and foreign brands to grow in the Philippine market by connecting them with their target audiences.
LRMC and United Neon commit to work together for mutual benefit to generate, optimize, and maximize ancillary revenue via sale of advertising, brand, and commercial partnerships in the LRT-1 Cavite Extension covering the permitted sites in the following five stations: Redemptorist Station, MIA Station, Asia World Station, NAIA Station, and Dr. A. Santos Station, which are targeted to be operational in 2024. Gen-4 trains are currently undergoing trial runs and expected to be used for commercial service by Q4 2022.