Eye Mo, the trusted eye drop brand that has been a household name for decades, has officially revealed its Fresh New Look, marking the first major packaging revamp in its 80-year history. The milestone launch was highlighted during an exclusive media event, followed by a special interview with Earl Jayona, Senior Marketing Manager of Eye Mo, who shared the vision behind the transformation and the brand’s continued commitment to eye health.

“For the longest time, Eye Mo has kept the same packaging—some even said it looked outdated after more than 50 years,” Jayona explained. “It’s about time for a change. We wanted a bolder, sleeker, and more nature-inspired design while staying true to our core brand colors: blue, red, and green. After 18 years in the market, this is the best time to ‘change clothes’ and stay relevant, especially to younger audiences.”

A First in Brand History

Since its introduction in the 1940s, this is the first-ever packaging change for Eye Mo. Jayona described the move as a historic milestone, not just for the brand but also for its loyal users. “We are all part of history now,” he said. “This marks Eye Mo’s evolution while keeping its legacy intact for the future generation.”

The Trusted Variants

Eye Mo continues to offer its three well-known variants, each serving different eye care needs:

• Red (Vasoconstrictor Formula): For allergies, eye redness, and irritation, recommended for short-term use of up to seven days.

• Blue (Moisturizing Formula): For dry and tired eyes, safe for daily use and ideal for long-term relief.

• Green (Gentle Cleanser with Boric Acid): A daily cleansing formula that relieves itchiness, irritation, and is also suitable for contact lens users.

Despite the new look, Jayona confirmed that prices remain unchanged, ensuring that Eye Mo remains accessible to Filipinos seeking reliable and affordable eye care.

Expanding Awareness and Reach

Eye Mo’s rebrand is also aligned with its National Eye Care Awareness Campaign, first launched in 2017. Originally observed as a single-day event, it has since expanded into a multi-month initiative to highlight the importance of proper eye care.

In recent years, the campaign has reached schools, corporate offices, and call centers—responding to the growing number of Filipinos experiencing eye strain from prolonged screen time. “We recognize that today’s workforce, especially those in digital-heavy environments, are prone to dry eyes and irritation,” Jayona shared. “Our mission is to help them find relief and prevent long-term issues.”

Nationwide Availability

The new packaging is already available in drugstores nationwide, including Mercury Drug, Watsons, and Southstar Drug, as well as their online platforms.

Jayona emphasized that this refresh is more than just cosmetic. “We may have changed our look, but the trusted formula inside remains the same. This is Eye Mo’s way of showing that while we honor our history, we are also ready for the future.”

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